Gears Of War E-Day Launch
Gears trailers have pulled at players’ heartstrings for decades. Blur was proud to continue that tradition with The Coalition, Xbox and gnet on the launch trailer for Gears of War: E-Day.
Set against the devastation of the Locust invasion, the film captures the brutality, vulnerability and brotherhood at the heart of Gears. Created entirely in Unreal Engine 5, it continues our collaboration with The Coalition, bringing cinematic storytelling and real-time production together using the same tools that power the game.
Our partnership on E-Day began with the announcement trailer, where we developed a shared workflow built around assets players will see in the game. That approach helped maintain visual consistency with The Coalition’s work while giving us room to explore lighting, composition and performance.
The announcement trailer introduced the Gears origin story with a nod to the iconic “Mad World” trailer nearly two decades earlier.
